Monday, April 23, 2012

What Motivates Women to Mountain Bike

A survey endorsed by the International Mountain Biking Association (IMBA) and conducted by Sacred Rides Mountain Bike Adventures set out to better understand the motivation behind mountain biking women and how to attract more females to the male dominated sport.
The survey was completed by 710 women; participants of the survey are from 13 different countries, including United States, Canada, New Zealand, Australia, Scotland and more. The survey results are beneficial for the bike industry – which consists of bike, gear and clothing manufacturers – the results call for more customization, improved fits and reduced prices.

The key findings of the survey indicated:
  • The vast majority of mountain biking women participate in numerous other outdoor pursuits
  • 90% of respondents got into the sport through an invitation by a friend or partner/spouse
  • Enjoying nature and building friendships wins over competition as a motivation to ride
  • Mountain biking needs to soften its image to connect with more women
  • Intimidation and fear of injury are keeping many women off the trails
  • One of the best ways to grow the sport would be through women inviting other women to give it a try
Women MTB Survey – Sacred Rides

1 comment:

  1. Great survey Ange.I hope we can encourage more women to come out riding.


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